David Abbott

David specialises in Strategic Marketing. He has 30+ years’ experience within organisations of all sizes, from start-ups to major multinationals, and across many sectors including manufacturing, distribution, electronics, telecoms, public sector, charity, professional services and eCommerce/retail. He helps clients to develop and, importantly, execute marketing plans. He also has a focus on maximising prices, speaks internationally on the topic, and has written a book about pricing.

In additional he has experience of running organisations from start-ups and SMEs to a £56m T/O division of a multinational employing 400 staff, and has acted as Trustee of a charity.

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Publications:

Price Points - Winning Edge, the magazine for Sales & Marketing Professionals; September 2014

The Price Advantage - The Next Level, the magazine for The Academy for Chief Executives; 17 Nov 2016

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